Super One had a vision to provide their customers with a convenient liquor store that would compete with big box discount stores and highlight local beer and liquor selections. They have the same branding and feel as the attached grocery store and are scalable to the size of the community and have transformed many Super One locations into a one-stop-shop destination. Each store offers a variety of wine, spirits and beer while trying to highlight and support local craft breweries and distilleries. The liquor stores are growing in popularity as an added amenity to their grocery stores.