In today’s world, an organization’s brand is more than a logo or tag line, it’s a sensory experience that clients have when walking through the door. Designers use colors and materials in the built environment to convey a brand’s identity three-dimensionally. Here are two examples of how DSGW’s designers have used this approach to bring a brand to life.
Located in Two Harbors, MN on the shores of Lake Superior, North Shore Federal Credit Union’s color palette was driven by its geographic surroundings.
Built on a brownfield site and working harbor in Duluth, MN – Pier B Resort’s interior finishes were chosen to pay homage to the area’s shipping industry while still conveying a high end experience. A style that was coined “industrial chic.”